SB 194: "An Act creating the Alaska Tourism Marketing Board and relating to tourism marketing."
00 SENATE BILL NO. 194 01 "An Act creating the Alaska Tourism Marketing Board and relating to tourism 02 marketing." 03 BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF ALASKA: 04 * Section 1. AS 44.33.119 is amended to read: 05 Sec. 44.33.119. Purposes. The purposes of AS 44.33.119 - 44.33.136 06 [AS 44.33.119 - 44.33.135] are to 07 (1) encourage the expansion and growth of the state's visitor industry 08 for the benefit of the citizens of the state; 09 (2) ensure that the economic benefits to be derived from tourism in the 10 state are retained in the state, to the greatest extent possible; 11 (3) ensure that a maximum number of residents of the state are 12 employed in the tourism industry; 13 (4) ensure that consideration is given in the development and 14 implementation of the tourism program to local community goals and objectives, to
01 impacts on existing private enterprises, and to impacts on recreational and subsistence 02 opportunities for the residents of the state; 03 (5) promote the development of tourism opportunities throughout the 04 state, including along the highway system of the state, the marine highway, and in 05 rural areas of the state. 06 * Sec. 2. AS 44.33.120(b) is amended to read: 07 (b) The Department of Commerce, Community, and Economic Development 08 shall 09 (1) cooperate with organizations in the private sector for the promotion 10 and development of tourism into and within the state; 11 (2) coordinate with municipal, state, and federal agencies for the 12 development of tourism resources in the state; 13 (3) promote and develop the state's tourist industry; 14 (4) cooperate with the private sector and the Alaska Tourism 15 Marketing Board in the planning and execution of a destination tourism marketing 16 campaign [UNDER AS 44.33.125] that is in the public interest; 17 (5) promote the development of visitor industry facilities, both in the 18 public sector and the private sector, through the use of state resources as appropriate; 19 (6) plan and advocate for tourism and tourism development in 20 coordination with the private sector, municipalities, state, and federal agencies; 21 (7) [ADMINISTER AND EVALUATE THE TOURISM 22 MARKETING CONTRACT PROGRAM UNDER AS 44.33.125; 23 (8)] administer a visitor information center located in Tok; and 24 (8) [(9)] conduct research related to tourism. 25 * Sec. 3. AS 44.33 is amended by adding a new section to article 2 to read: 26 Sec. 44.33.136. Alaska Tourism Marketing Board. (a) The Alaska Tourism 27 Marketing Board is created in the Department of Commerce, Community, and 28 Economic Development. 29 (b) The board consists of 21 members as follows: 30 (1) 18 members who are members of the Alaska Travel Industry 31 Association and who represent different regions of the state, segments of the tourism
01 industry, and company sizes; 02 (2) the commissioner of commerce, community, and economic 03 development or the commissioner's designee; 04 (3) one member of the senate appointed by the president of the senate, 05 who shall serve ex officio as a nonvoting member of the board; and 06 (4) one member of the house of representatives appointed by the 07 speaker of the house of representatives, who shall serve ex officio as a nonvoting 08 member of the board. 09 (c) The governor shall appoint the members under (b)(1) of this section from a 10 list of at least three nominees for each seat submitted by the Alaska Travel Industry 11 Association. The governor may reject a list for any seat submitted under this 12 subsection and request that another list be submitted. 13 (d) The term of office of a member of the board appointed under (b)(1) of this 14 section is three years. 15 (e) The board shall annually elect a chair and vice-chair from among its 16 members. A majority of the membership of the full board constitutes a quorum. The 17 board shall meet at least twice a year. The chair shall set the time and place of the 18 meeting, either on the chair's own motion or on written request by three members of 19 the board. The board is encouraged to meet electronically. 20 (f) The members of the board do not receive a salary for service on the board. 21 The members of the board appointed under (b)(2) - (4) of this section are entitled to 22 per diem and travel expenses authorized by law for other boards and commissions 23 under AS 39.20.180. 24 (g) The board shall 25 (1) cooperate with the department to plan and execute a destination 26 tourism marketing campaign that is in the public interest; and 27 (2) make recommendations to the department regarding tourism 28 marketing. 29 (h) In this section, 30 (1) "board" means the Alaska Tourism Marketing Board; 31 (2) "department" means the Department of Commerce, Community,
01 and Economic Development. 02 * Sec. 4. AS 36.30.850(b)(38); AS 44.33.120(d), and 44.33.125 are repealed. 03 * Sec. 5. The uncodified law of the State of Alaska is amended by adding a new section to 04 read: 05 TRANSITION: TERMS AND INITIAL APPOINTMENTS. Notwithstanding 06 AS 44.33.136, added by sec. 3 of this Act, the initial terms of the members of the Alaska 07 Tourism Marketing Board appointed under AS 44.33.136(b)(1), added by sec. 3 of this Act, 08 are as follows: 09 (1) six members serve for three years; 10 (2) six members serve for two years; and 11 (3) six members serve for one year.