00                   CS FOR SENATE BILL NO. 254(FIN)(efd fld)                                                             
01 "An Act relating to tourism marketing contracts."                                                                       
02 BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF ALASKA:                                                                
03    * Section 1.  AS 44.33.125(a) is amended to read:                                                                  
04            (a)  Subject to appropriations for the purpose, the Department of Community                                  
05       and Economic Development shall, on or before April 1 of each fiscal year, contract                                
06       with a single qualified trade association for the purpose of planning and executing a                             
07       destination tourism marketing campaign during the next fiscal year.  The contract may                             
08       be awarded only if the qualified trade association provides matching funds equal to at                            
09       least 50 [60] percent of the costs of the marketing campaign described in the contract.                       
10       The marketing campaign may promote distinct segments of tourism, such as highway                                  
11       tourism, seasonal tourism, ecotourism, cultural tourism, regional tourism, and rural                              
12       tourism.  Before the contract is executed, the marketing campaign plan must be                                    
13       approved by the department.                                                                                       
14    * Sec. 2.  The uncodified law of the State of Alaska is amended by adding a new section to                         
15 read:                                                                                                                   

01       APPLICABILITY.  The amendments to AS 44.33.125 made in sec. 1 of this Act apply                                   
02 to contracts for tourism marketing entered into under AS 44.33.125 for fiscal years beginning                           
03 July 1, 2005.