00                       CS FOR SENATE BILL NO. 144(STA)                                                                   
01 "An Act relating to matching funds in state tourism marketing contracts with trade                                      
02 associations; establishing the Alaska Tourism Marketing Funding Task Force; and                                         
03 providing for an effective date."                                                                                       
04 BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF ALASKA:                                                                
05    * Section 1. AS 44.33.125(a) is amended to read:                                                                   
06            (a)  Subject to appropriations for the purpose, the Department of Commerce,                                  
07       Community, and Economic Development shall, on or before April 1 of each fiscal                                    
08       year, contract with a single qualified trade association for the purpose of planning and                          
09       executing a destination tourism marketing campaign during the next fiscal year. The                               
10       contract may be awarded only if the qualified trade association provides matching                                 
11       funds equal to at least 30 [50] percent of the costs of the marketing campaign                                
12       described in the contract. The marketing campaign may promote distinct segments of                                
13       tourism, such as highway tourism, seasonal tourism, ecotourism, cultural tourism,                                 
14       regional tourism, and rural tourism. Before the contract is executed, the marketing                               
01       campaign plan must be approved by the department.                                                                 
02    * Sec. 2. AS 44.33.125(a), as amended by sec. 1 of this Act, is amended to read:                                   
03            (a)  Subject to appropriations for the purpose, the Department of Commerce,                                  
04       Community, and Economic Development shall, on or before April 1 of each fiscal                                    
05       year, contract with a single qualified trade association for the purpose of planning and                          
06       executing a destination tourism marketing campaign during the next fiscal year. The                               
07       contract may be awarded only if the qualified trade association provides matching                                 
08       funds equal to at least 50 [30] percent of the costs of the marketing campaign                                
09       described in the contract. The marketing campaign may promote distinct segments of                                
10       tourism, such as highway tourism, seasonal tourism, ecotourism, cultural tourism,                                 
11       regional tourism, and rural tourism. Before the contract is executed, the marketing                               
12       campaign plan must be approved by the department.                                                                 
13    * Sec. 3. The uncodified law of the State of Alaska is amended by adding a new section to                          
14 read:                                                                                                                   
15       ALASKA TOURISM MARKETING FUNDING TASK FORCE. (a) The Alaska                                                       
16 Tourism Marketing Funding Task Force is established in the department. The task force                                   
17 consists of the following nine members:                                                                                 
18            (1)  one member appointed by the speaker of the house of representatives from                                
19 among the members of the house of representatives;                                                                      
20            (2)  one member appointed by the president of the senate from among the                                      
21 members of the senate;                                                                                                  
22            (3)  two members appointed by the Alaska Travel Industry Association from                                    
23 among the members of the Alaska Travel Industry Association;                                                            
24            (4)  two members appointed by the cruise ship industry from among the                                        
25 members of the cruise ship industry;                                                                                    
26            (5)  the governor's special assistant to the department;                                                     
27            (6)  one member of the department appointed by the governor; and                                             
28            (7)  one member appointed by the governor.                                                                   
29       (b)  The task force shall consider long-term tourism marketing funding solutions for                              
30 the state.                                                                                                              
31       (c)  The members of the task force shall serve without compensation but are entitled to                           
01 per diem and travel expenses authorized for boards and commissions under AS 39.20.180.                                  
02       (d)  The task force shall operate from September 1 through December 31, 2007.                                     
03       (e)  The task force shall select a chair from among its members, shall meet as                                    
04 frequently as necessary, and may meet and vote by teleconference.                                                       
05       (f)  The task force shall submit its findings and recommendations to the governor and                             
06 the legislature by the 30th day of the Second Regular Session of the Twenty-Fifth Alaska                                
07 State Legislature.                                                                                                      
08       (g)  In this section,                                                                                             
09            (1)  "department" means the Department of Commerce, Community, and                                           
10 Economic Development;                                                                                                   
11            (2)  "task force" means the Alaska Tourism Marketing Funding Task Force.                                     
12    * Sec. 4. Section 2 of this Act takes effect July 1, 2008.                                                         
13    * Sec. 5. Section 3 of this Act takes effect immediately under AS 01.10.070(c).