00 HOUSE BILL NO. 136                                                                                                    
01 "An Act relating to tourism and tourism marketing; eliminating the Alaska                                               
02 Tourism Marketing Council; and providing for an effective date."                                                        
03 BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF ALASKA:                                                               
04    * Section 1.  FINDINGS AND INTENT.  (a)  The legislature finds that it is important for                            
05 the state to continue to work cooperatively with the private sector visitor industry to promote                         
06 Alaska as a tourist destination for the benefit of the citizens of the state.  The legislature                          
07 further finds that it would be more efficient and effective to have the private sector, under a                         
08 contract with the state, undertake the planning and execution of the state's tourism destination                        
09 marketing program currently performed by the Alaska Tourism Marketing Council and the                                   
10 Alaska division of tourism.                                                                                             
11  (b)  It is the intent of the legislature that all tourism marketing functions be                                       
12 consolidated and performed under a contract with a single qualified trade association and that                          
13 the association provide a significant financial contribution to this cooperative tourism                                
14 marketing program, with the Alaska division of tourism performing primarily planning,                                   
01 governmental coordination, and advocacy for tourism development.                                                        
02    * Sec. 2.  AS 23.20.526(d)(8) is amended to read:                                                                  
03   (8)  in the employ of the state or a political subdivision of the state if                                           
04 the service is performed by an individual in the exercise of duties                                                     
05   (A)  as a judicial officer, the governor, the lieutenant governor,                                                  
06 a person hired or appointed as the head or deputy head of a department in the                                           
07 executive branch, a person hired or appointed as the director of a division of                                          
08 a department in the executive branch, an assistant to the governor, a chair or                                          
09 member of a state commission or board, state investment officers and the state                                          
10 comptroller in the Department of Revenue, [THE EXECUTIVE DIRECTOR                                                       
11 OF THE ALASKA TOURISM MARKETING COUNCIL,] an appointed or                                                               
12 elected municipal officer, any other elected official, the fiscal analyst of the                                        
13 legislative finance division, the legislative auditor of the legislative audit                                          
14 division, the executive director of the Legislative Affairs Agency, and the                                             
15 directors of the divisions within the Legislative Affairs Agency;                                                       
16   (B)  as a member of the Alaska Army National Guard or Alaska                                                        
17 Air National Guard or Alaska Naval Militia;                                                                             
18   (C)  as an employee serving on only a temporary basis in case                                                       
19 of fire, storm, snow, earthquake, flood, or similar emergency; or                                                       
20   (D)  as an election official or election worker if the amount of                                                    
21 remuneration received by the individual during the calendar year for services                                           
22 as an election official or election worker is less than $1,000;                                                         
23    * Sec. 3.  AS 36.30.850(b) is amended by adding a new paragraph to read:                                           
24   (41)  a tourism marketing contract awarded under AS 44.33.125(a), a                                                  
25 tourism related contract awarded under AS 44.33.125(b) to a qualified trade association                                 
26 with a right of first refusal, or a subcontract awarded by the qualified trade association.                             
27    * Sec. 4.  AS 44.33.119 is repealed and reenacted to read:                                                         
28  Sec. 44.33.119.  Purpose.  The purpose of AS 44.33.119 - 44.33.125 is to                                            
29 encourage the expansion and growth of the state's visitor industry for the benefit of the                               
30 citizens of the state.                                                                                                  
31    * Sec. 5.  AS 44.33.120(b) is repealed and reenacted to read:                                                      
01  (b)  The Alaska division of tourism shall                                                                             
02   (1)  cooperate with organizations in the private sector for the promotion                                            
03 and development of tourism into and within the state;                                                                   
04   (2)  coordinate with municipal, state, and federal agencies for the                                                  
05 development of tourism resources in the state;                                                                          
06   (3)  cooperate with the private sector in the planning and execution of                                              
07 a destination tourism marketing campaign under AS 44.33.125 that is in the public                                       
08 interest;                                                                                                               
09   (4)  promote the development of visitor industry facilities, both in the                                             
10 public sector and the private sector, through the use of state resources as appropriate;                                
11   (5)  plan and advocate for tourism and tourism development in                                                        
12 coordination with the private sector, municipalities, state, and federal agencies;                                      
13   (6)  administer and evaluate the tourism marketing contract program                                                  
14 under AS 44.33.125; and                                                                                                 
15   (7)  administer visitor information centers.                                                                         
16    * Sec. 6.  AS 44.33.120 is amended by adding a new subsection to read:                                             
17  (d)  During the term of a contract with a qualified trade association under                                           
18 AS 44.33.125(a), the Alaska division of tourism may not execute a tourism marketing                                     
19 campaign or program for the promotion of travel to and within the state.                                                
20    * Sec. 7.  AS 44.33 is amended by adding a new section to read:                                                    
21  Sec. 44.33.125.  Tourism marketing contracts and other tourism related                                               
22 contracts.  (a)  Subject to appropriations for the purpose, the Alaska division of                                     
23 tourism shall, on or before August 1 of each year, enter into a contract with a single                                  
24 qualified trade association for the purpose of planning and executing the state's                                       
25 destination tourism marketing campaign.  The contract may be awarded only if the                                        
26 qualified trade association provides matching funds equal to at least 30 percent of the                                 
27 costs of the marketing campaign described in the contract.  The marketing campaign                                      
28 must include as core activities media advertising, establishing and operating a system                                  
29 for responding to visitor inquiries, publishing and distributing information regarding                                  
30 vacation planning, and establishing and maintaining Internet sites that provide tourism                                 
31 information.  The marketing campaign may include other activities related to tourism                                    
01 that the division and the qualified trade association agree to.  The marketing campaign                                 
02 may promote distinct segments of tourism, such as highway tourism, seasonal tourism,                                    
03 ecotourism, cultural tourism, regional tourism, and rural tourism.                                                      
04  (b)  A qualified trade association that has been awarded a tourism marketing                                          
05 contract under (a) of this section has, while the contract is in effect, the right of first                             
06 refusal for every other tourism related contract offered by the Alaska division of                                      
07 tourism.  The qualified trade association is required to provide matching funds for a                                   
08 contract awarded under this subsection only if matching funds are required by the                                       
09 contract offer.  If the qualified trade association refuses a contract offer, the state may                             
10 not award the contract to another person under substantially different terms.                                           
11  (c)  If, during the term of a contract awarded under (a) of this section, funds                                       
12 from any source become available to the Alaska division of tourism for tourism                                          
13 marketing activities in addition to the funds already committed under the contract, the                                 
14 additional funds must be added to the contract, and the tourism marketing activities                                    
15 must be performed under the contract.  The division may not, however, require the                                       
16 qualified trade association to provide matching funds in any amount for the additional                                  
17 tourism marketing activities.                                                                                           
18  (d)  The marketing campaign conducted under a tourism marketing contract                                              
19 awarded under (a) of this section must be directed by a group within the qualified                                      
20 trade association that is broadly representative of the various sectors of the visitor                                  
21 industry in the state and whose members are                                                                             
22   (1)  involved in a visitor industry business and have training in tourism                                            
23 marketing; or                                                                                                           
24   (2)  officers or senior staff members of a state agency, a local                                                     
25 government, or a nonprofit enterprise established to promote the visitor industry.                                      
26  (e)  Materials produced and marketing information and tourism related data                                            
27 generated by the qualified trade association under a contract awarded under (a) or (b)                                  
28 of this section are the joint property of the qualified trade association and the Alaska                                
29 division of tourism.  However, the qualified trade association may sell or lease the                                    
30 materials, information, and data.  The qualified trade association retains all revenue                                  
31 generated by the association under the contract.  If a qualified trade association                                      
01 provides the right to use a mailing list generated under the contract, the list must be                                 
02 made available to every person at the same price, except that a person who is not a                                     
03 participant in the qualified trade association's marketing program may be charged an                                    
04 additional amount based on the amount of the qualified trade association's participation                                
05 fee attributable to a participant's right of access to mailing lists.  The qualified trade                              
06 association may restrict the right of a person to use materials, information, or data                                   
07 generated under a contract awarded under (a) or (b) of this section and may limit the                                   
08 use by or sale to other persons of the materials, information, or data.                                                 
09  (f)  A qualified trade association shall provide, on request, to the Alaska                                           
10 division of tourism materials produced and marketing information and tourism related                                    
11 data generated by the qualified trade association under a contract awarded under (a)                                    
12 or (b) of this section.  The materials, information, and data provided to the division                                  
13 under this subsection are not public records under AS 09.25.100 - 09.25.220.                                            
14  (g)  A qualified trade association may not use money from a contract awarded                                          
15 under (a) or (b) of this section                                                                                        
16   (1)  to lobby a municipality or an agency of a municipality or to lobby                                              
17 the state or an agency of the state, as those terms are defined in AS 44.99.030(b);                                     
18   (2)  to raise funds that will be used to lobby a municipality or an agency                                           
19 of a municipality or to lobby the state or an agency of the state, as those terms are                                   
20 defined in AS 44.99.030(b); or                                                                                          
21   (3)  for administrative or overhead costs that directly support any effort                                           
22 to lobby a municipality or an agency of a municipality or to lobby the state or an                                      
23 agency of the state, as those terms are defined in AS 44.99.030(b).                                                     
24  (h)  In this section, "qualified trade association" means a private, nonprofit                                        
25 organization whose primary purposes include the promotion of tourism within the state                                   
26 and encouraging tourists to visit the state and that has a statewide membership                                         
27 consisting of representatives of all major sectors of the visitor industry, including                                   
28 hotels, airlines, cruise lines, wholesale and retail travel agencies, visitor attractions, and                          
29 convention and visitors bureaus.                                                                                        
30    * Sec. 8.  AS 44.33.125(a) is amended to read:                                                                     
31  (a)  Subject to appropriations for the purpose, the Alaska division of tourism                                        
01 shall, on or before August 1 of each year, enter into a contract with a single qualified                                
02 trade association for the purpose of planning and executing the state's  destination                                    
03 tourism marketing campaign.  The contract may be awarded only if the qualified trade                                    
04 association provides matching funds equal to at least  60  [30] percent of the costs of                               
05 the marketing campaign described in the contract.  The marketing campaign must                                          
06 include as core activities media advertising, establishing and operating a system for                                   
07 responding to visitor inquiries, publishing and distributing information regarding                                      
08 vacation planning, and establishing and maintaining Internet sites that provide tourism                                 
09 information.  The marketing campaign may include other activities related to tourism                                    
10 that the division and the qualified trade association agree to.  The marketing campaign                                 
11 may promote distinct segments of tourism, such as highway tourism, seasonal tourism,                                    
12 ecotourism, cultural tourism, regional tourism, and rural tourism.                                                      
13    * Sec. 9.  AS 39.25.110(27); AS 39.50.200(a)(8)(G), 39.50.200(b)(49); AS 44.33.135,                                
14 44.33.700, 44.33.705, 44.33.710, 44.33.715, 44.33.720, 44.33.723, 44.33.725, 44.33.727,                                 
15 44.33.730, 44.33.733, 44.33.735; AS 44.66.010(a)(15); and AS 44.99.030(a)(14) are repealed.                             
16    * Sec. 10.  Sections 1 - 7 and 9 of this Act take effect July 1, 2000.                                             
17    * Sec. 11.  Section 8 of this Act takes effect July 1, 2002.