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About Us

Who & Why We Are

Releasing possibility, changing lives

In 1999, we set out to answer a call. It was a call voiced by a growing
number of parents whose children’s needs were not being met by traditional
education models. Their children were bored by the pace of the traditional
classroom, left behind by the pace of the classroom, or just getting lost in the
shuffle. While traditional brick and mortar schools work for many children, they
restrict many others for a variety of reasons.

At K¹², our mission has
remained steadfast: To provide any child access to exceptional curriculum and
tools that enable him or her to maximize his or her success in life, regardless
of geographic, financial, or demographic circumstance.

We have become a
leader in providing individualized, one-to-one learning solutions to students
from kindergarten through high school across the country. These solutions have
literally changed lives and opened up possibility for many children. Our biggest
fans continue to be parents who are seeking to tap into their children's unique
potential and who have seen what can happen when children can work at the right
pace and with the tools, approaches, and content that make learning come alive.

How we do it

K12 offers outstanding, highly effective curriculum that
enables mastery of core concepts and skills for all kinds of minds. The minds
that are superbly gifted--or that are gifted in some areas and struggling in
others. The minds that need to use hands to learn on some days, and eyes or ears
on others. The minds that move faster or slower than average. The minds that are
connected to bodies that need to run off steam periodically, or that are
medically unable to attend a physical school. All kinds of minds, not just the
best and brightest—not just the ones that are easy to teach in a classroom.

We enable a diverse group of children to achieve mastery through a
combination of individualized learning approaches, passionate teacher
engagement, adherence to the best educational research that has been conducted
over the past several decades about how young minds really work, and rich,
engaging content.

It’s all about removing the barriers that keep
children from reaching their true, individual potential—it's what gets us
jumping out of bed in the morning to come to work. Each year, we help tens of
thousands of students reach out toward their true personal possibility. We reach
these students through a number of channels including:

full-time online public schools in many states across the country

individual course and product sales directly to families

in a growing number of public schools across the country which are engaged
in bringing individualized learning approaches into the traditional
classroom.

We are focused on being available to any child, anywhere, who can benefit
from an individualized approach, whether it’s full-time schooling outside of the
traditional brick-and-mortar school, or through part-time or supplemental
options available both inside and outside of the traditional classroom.

Working with teachers

We are proud to work with amazing teachers in a variety of
capacities. We have many on staff who work alongside our subject
matter experts in developing our curriculum. We also work directly with
those who teach our curriculum through a distance learning model. These teachers
tell us about the freedom they feel from managing the dynamics of a
classroom, and how much they enjoy being able to focus on teaching many
children, one at a time. We also support teachers who use our curriculum in the
traditional classroom setting. The structure of our curriculum and our
professional support make them feel like subject matter heroes, even in the most
difficult subjects. They love watching the light bulbs turn on as kids
engage with the rich content and interactive tools.

Unleash the xPotential

Our logo and tagline say it all—we are focused on
exponentially improving the educational prospects of children by helping them
reach toward their true, innate and very individualized potential—their
"xPotential." The "x" is both a symbol of variability (each child’s
potential is a unique variable) as well as a short-hand for "extreme." It means
as much about the path we have chosen as it does about the determination of our
families, teachers, and educational partners in removing barriers to learning
and future accomplishment.

We believe...

…in individualized learning through mass customization
instead of mass production of education.

…in decades of scientific
research regarding how brains really work and how learning happens.

…that Big Ideas + Consecutive Down Payments + Practice = Mastery.

…that mastery of concepts and skills should be for all kinds of
children—not just the "best and brightest."

…in giving parents
meaningful ways to be involved in their children’s education if they choose.

…in being directly accountable and responsive to all of our customers.

…in outstanding teacher engagement.

…in rich, engaging content
that gets kids into learning so learning gets into them.

…that
profitability yields invention, responsiveness, and responsibility.

…in
using 21st-century tools to prepare 21st-century students.

…in books,
digital media, and dirt—because a mix of teaching tools maximizes learning.

... that children should be introduced to humankind's legacies which
create our common culture as humans.

... that raw, unyielding passion is our most important quality.

Print Page

A Talk With Our Founder

Radio Interview with K¹²’s Ron Packard

On Bill Bennett’s nationally-syndicated radio show, K¹²’s Founder Ron
Packard talks about the past, present, and future of online
learning.

Listen Now

Our Gift to You

Awesome Forces at Work

K12 is pleased to give you the gift of one of the Big Ideas shaping our
world.

View Video

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