CSHB 160(EDT): "An Act relating to state tourism marketing contracts with qualified trade associations; creating and relating to the Alaska Promotion and Marketing Task Force; and providing for an effective date."
00 CS FOR HOUSE BILL NO. 160(EDT) 01 "An Act relating to state tourism marketing contracts with qualified trade associations; 02 creating and relating to the Alaska Promotion and Marketing Task Force; and 03 providing for an effective date." 04 BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF ALASKA: 05 * Section 1. AS 44.33.125(a), as amended by sec. 2, ch. 103, SLA 2008, is amended to 06 read: 07 (a) Subject to appropriations for the purpose, the Department of Commerce, 08 Community, and Economic Development shall, on or before June 1 [APRIL 1] of 09 each fiscal year, contract with a single qualified trade association for the purpose of 10 planning and executing a destination tourism marketing campaign during the next 11 fiscal year. The state shall pay two-thirds of the costs of the contract, and [MAY 12 BE AWARDED ONLY IF] the qualified trade association shall pay one-third 13 [PROVIDES MATCHING FUNDS EQUAL TO AT LEAST 50 PERCENT] of the 14 costs of the [MARKETING CAMPAIGN DESCRIBED IN THE] contract. The state
01 money used for the contract may not exceed $12,000,000. The marketing campaign 02 may promote distinct segments of tourism, such as highway tourism, seasonal tourism, 03 ecotourism, cultural tourism, regional tourism, and rural tourism. Before the contract 04 is executed, the marketing campaign plan must be approved by the department. A 05 qualified trade association may satisfy its one-third payment of the costs of the 06 contract by providing in-kind contributions through its members. In this 07 subsection, "in-kind contributions" includes fees for services, partnership 08 contributions, event participation, research, brochure placement, cooperative 09 advertising, loaned employee value, discounted services, free services, radio 10 airtime, television airtime, print space promotions, Alaska-specific travel 11 advertising, and items contributed for use in promotions. 12 * Sec. 2. AS 44.33.125(a) is repealed and reenacted to read: 13 (a) Subject to appropriations for the purpose, the Department of Commerce, 14 Community, and Economic Development shall, on or before April 1 of each fiscal 15 year, contract with a single qualified trade association for the purpose of planning and 16 executing a destination tourism marketing campaign during the next fiscal year. The 17 contract may be awarded only if the qualified trade association provides matching 18 funds equal to at least 50 percent of the costs of the marketing campaign described in 19 the contract. The marketing campaign may promote distinct segments of tourism, such 20 as highway tourism, seasonal tourism, ecotourism, cultural tourism, regional tourism, 21 and rural tourism. Before the contract is executed, the marketing campaign plan must 22 be approved by the department. 23 * Sec. 3. The uncodified law of the State of Alaska is amended by adding a new section to 24 read: 25 TASK FORCE. (a) The Alaska Promotion and Marketing Task Force is created in the 26 legislative branch. 27 (b) The task force consists of 11 members, as follows: 28 (1) three regular members and three alternate members appointed by the 29 Speaker of the House of Representatives; 30 (2) three regular members and one alternate member appointed by the 31 President of the Senate; and
01 (3) five members appointed by the governor who are involved in an industry 02 located in the state. 03 (c) The members of the task force shall select a chair from the task force's members. 04 (d) Regular and alternate task force members do not receive compensation but may 05 receive travel and per diem expenses authorized for boards and commissions under 06 AS 39.20.180. 07 (e) The task force shall meet during and between legislative sessions to accomplish its 08 duties. 09 (f) The task force shall develop and recommend model legislation to market and 10 promote activities to support the state's economy. The proposed model legislation must 11 include, to the extent constitutionally permissible, 12 (1) a board to 13 (A) evaluate project proposals by entities, including government 14 entities, for activities to promote and market the industries and economy of the state; 15 and 16 (B) make recommendations annually to the legislature for funding of 17 the recommended proposals; 18 (2) a fund, including the endowment and contents of the fund, to fund projects 19 for marketing and promoting activities to support the state's economy; the fund may not be a 20 dedicated fund; 21 (3) a methodology for determining the order for recommending projects to 22 receive funding; 23 (4) requirements for monetary matching by entities that receive project 24 funding; 25 (5) a process for application for funding. 26 (g) The task force shall provide to the legislature, by January 30, 2012, a final report 27 with the task force's recommendations on model legislation, including draft model legislation 28 for consideration. 29 (h) The chair of the task force shall be available for legislative hearings on its 30 recommendations. 31 (i) The task force shall terminate on the first day of the First Regular Session of the
01 Twenty-Eighth Alaska State Legislature. 02 (j) In this section, "task force" means the Alaska Promotion and Marketing Task 03 Force. 04 * Sec. 4. Section 3 of this Act is repealed on the first day of the First Regular Session of the 05 Twenty-Eighth Alaska State Legislature. 06 * Sec. 5. Section 2 of this Act takes effect July 1, 2013. 07 * Sec. 6. Except as provided in sec. 5 of this Act, this Act takes effect July 1, 2011.