00                            HOUSE BILL NO. 160                                                                          
01 "An Act establishing and relating to the Alaska visitor industry investment fund;                                       
02 relating to matching funds for state tourism marketing contracts with qualified trade                                   
03 associations; and providing for an effective date."                                                                     
04 BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF ALASKA:                                                                
05    * Section 1. AS 37.05 is amended by adding a new section to article 6 to read:                                     
06            Sec. 37.05.610. Alaska visitor industry investment fund. (a) The Alaska                                    
07       visitor industry investment fund is established as a separate fund in the general fund.                           
08       The fund consists of the amount deposited into the fund by the Department of                                      
09       Revenue under (b) of this section.                                                                                
10            (b)  Each fiscal year, the Department of Revenue shall deposit into the fund 70                              
11       percent of the money estimated to be generated during the fiscal year from                                        
12                 (1)  the passenger vehicle rental tax levied under AS 43.52.010; and                                    
13                 (2)  the portion of the corporate income tax collected under AS 43.20                                   
14       attributable to the activities of the visitor industry.                                                           

01            (c)  To market the state as a destination, the annual estimated balance in the                               
02       fund may be used by the legislature to make appropriations to the Department of                                   
03       Commerce, Community, and Economic Development for the tourism marketing                                           
04       contract awarded under AS 44.33.125.                                                                              
05            (d)  Nothing in this section creates a dedicated fund.                                                       
06    * Sec. 2. AS 44.33.125(a), as amended by sec. 2, ch. 103, SLA 2008, is amended to read:                            
07            (a)  Subject to appropriations for the purpose, the Department of Commerce,                                  
08       Community, and Economic Development shall, on or before April 1 of each fiscal                                    
09       year, contract with a single qualified trade association for the purpose of planning and                          
10       executing a destination tourism marketing campaign during the next fiscal year. The                               
11       contract may be awarded only if the qualified trade association provides matching                                 
12       funds equal to $2,700,000 [AT LEAST 50 PERCENT OF THE COSTS OF THE                                            
13       MARKETING CAMPAIGN DESCRIBED IN THE CONTRACT]. The marketing                                                      
14       campaign may promote distinct segments of tourism, such as highway tourism,                                       
15       seasonal tourism, ecotourism, cultural tourism, regional tourism, and rural tourism.                              
16       Before the contract is executed, the marketing campaign plan must be approved by the                              
17       department.                                                                                                       
18    * Sec. 3. Section 2 of this Act takes effect July 1, 2011.