HB 160: "An Act establishing and relating to the Alaska visitor industry investment fund; relating to matching funds for state tourism marketing contracts with qualified trade associations; and providing for an effective date."
00 HOUSE BILL NO. 160 01 "An Act establishing and relating to the Alaska visitor industry investment fund; 02 relating to matching funds for state tourism marketing contracts with qualified trade 03 associations; and providing for an effective date." 04 BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF ALASKA: 05 * Section 1. AS 37.05 is amended by adding a new section to article 6 to read: 06 Sec. 37.05.610. Alaska visitor industry investment fund. (a) The Alaska 07 visitor industry investment fund is established as a separate fund in the general fund. 08 The fund consists of the amount deposited into the fund by the Department of 09 Revenue under (b) of this section. 10 (b) Each fiscal year, the Department of Revenue shall deposit into the fund 70 11 percent of the money estimated to be generated during the fiscal year from 12 (1) the passenger vehicle rental tax levied under AS 43.52.010; and 13 (2) the portion of the corporate income tax collected under AS 43.20 14 attributable to the activities of the visitor industry.
01 (c) To market the state as a destination, the annual estimated balance in the 02 fund may be used by the legislature to make appropriations to the Department of 03 Commerce, Community, and Economic Development for the tourism marketing 04 contract awarded under AS 44.33.125. 05 (d) Nothing in this section creates a dedicated fund. 06 * Sec. 2. AS 44.33.125(a), as amended by sec. 2, ch. 103, SLA 2008, is amended to read: 07 (a) Subject to appropriations for the purpose, the Department of Commerce, 08 Community, and Economic Development shall, on or before April 1 of each fiscal 09 year, contract with a single qualified trade association for the purpose of planning and 10 executing a destination tourism marketing campaign during the next fiscal year. The 11 contract may be awarded only if the qualified trade association provides matching 12 funds equal to $2,700,000 [AT LEAST 50 PERCENT OF THE COSTS OF THE 13 MARKETING CAMPAIGN DESCRIBED IN THE CONTRACT]. The marketing 14 campaign may promote distinct segments of tourism, such as highway tourism, 15 seasonal tourism, ecotourism, cultural tourism, regional tourism, and rural tourism. 16 Before the contract is executed, the marketing campaign plan must be approved by the 17 department. 18 * Sec. 3. Section 2 of this Act takes effect July 1, 2011.