00                      CS FOR HOUSE BILL NO. 147(FIN)                                                                    
01 "An Act relating to matching funds and state money for state tourism marketing                                          
02 contracts with trade associations; and providing for an effective date."                                                
03 BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF ALASKA:                                                                
04    * Section 1. AS 44.33.125(a) is amended to read:                                                                   
05            (a)  Subject to appropriations for the purpose, the Department of Commerce,                                  
06       Community, and Economic Development shall, on or before April 1 of each fiscal                                    
07       year, contract with a single qualified trade association for the purpose of planning and                          
08       executing a destination tourism marketing campaign during the next fiscal year. The                               
09       contract may be awarded only if the qualified trade association provides matching                                 
10       funds equal to at least 30 [50] percent of the state money used for [COSTS OF] the                        
11       marketing campaign described in the contract. Unless the appropriation that funds                             
12       the marketing campaign is for more than $8,000,000, the state money used for the                              
13       marketing campaign may not exceed $8,000,000. The marketing campaign may                                      
14       promote distinct segments of tourism, such as highway tourism, seasonal tourism,                                  

01       ecotourism, cultural tourism, regional tourism, and rural tourism. Before the contract                            
02       is executed, the marketing campaign plan must be approved by the department.                                      
03    * Sec. 2. AS 44.33.125(a), as amended by sec. 1 of this Act, is amended to read:                                   
04            (a)  Subject to appropriations for the purpose, the Department of Commerce,                                  
05       Community, and Economic Development shall, on or before April 1 of each fiscal                                    
06       year, contract with a single qualified trade association for the purpose of planning and                          
07       executing a destination tourism marketing campaign during the next fiscal year. The                               
08       contract may be awarded only if the qualified trade association provides matching                                 
09       funds equal to at least 50 [30] percent of the costs of [STATE MONEY USED FOR]                            
10       the marketing campaign described in the contract. [UNLESS THE APPROPRIATION                                       
11       THAT FUNDS THE MARKETING CAMPAIGN IS FOR MORE THAN $8,000,000,                                                    
12       THE STATE MONEY USED FOR THE MARKETING CAMPAIGN MAY NOT                                                           
13       EXCEED $8,000,000.] The marketing campaign may promote distinct segments of                                       
14       tourism, such as highway tourism, seasonal tourism, ecotourism, cultural tourism,                                 
15       regional tourism, and rural tourism. Before the contract is executed, the marketing                               
16       campaign plan must be approved by the department.                                                                 
17    * Sec. 3. Section 2 of this Act takes effect July 1, 2011.                                                         
18    * Sec. 4. Except as provided in sec. 3 of this Act, this Act takes effect July 1, 2008.