SB 107: "An Act relating to tourism and tourism marketing; eliminating the Alaska Tourism Marketing Council; and providing for an effective date."
00SENATE BILL NO. 107 01 "An Act relating to tourism and tourism marketing; eliminating the Alaska 02 Tourism Marketing Council; and providing for an effective date." 03 BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF ALASKA: 04 * Section 1. FINDINGS AND INTENT. (a) The legislature finds that it is important for 05 the state to continue to work cooperatively with the private sector visitor industry to promote 06 Alaska as a tourist destination for the benefit of the citizens of the state. The legislature 07 further finds that it would be more efficient and effective to have the private sector, under a 08 contract with the state, undertake the planning and execution of the state's tourism destination 09 marketing program currently performed by the Alaska Tourism Marketing Council and the 10 Alaska division of tourism. 11 (b) It is the intent of the legislature that all tourism marketing functions be 12 consolidated and performed under a contract with a single qualified trade association and that 13 the association provide a significant financial contribution to this cooperative tourism 14 marketing program, with the Alaska division of tourism performing primarily planning,
01 governmental coordination, and advocacy for tourism development. 02 * Sec. 2. AS 23.20.526(d)(8) is amended to read: 03 (8) in the employ of the state or a political subdivision of the state if 04 the service is performed by an individual in the exercise of duties 05 (A) as a judicial officer, the governor, the lieutenant governor, 06 a person hired or appointed as the head or deputy head of a department in the 07 executive branch, a person hired or appointed as the director of a division of 08 a department in the executive branch, an assistant to the governor, a chair or 09 member of a state commission or board, state investment officers and the state 10 comptroller in the Department of Revenue, [THE EXECUTIVE DIRECTOR 11 OF THE ALASKA TOURISM MARKETING COUNCIL,] an appointed or 12 elected municipal officer, any other elected official, the fiscal analyst of the 13 legislative finance division, the legislative auditor of the legislative audit 14 division, the executive director of the Legislative Affairs Agency, and the 15 directors of the divisions within the Legislative Affairs Agency; 16 (B) as a member of the Alaska Army National Guard or Alaska 17 Air National Guard or Alaska Naval Militia; 18 (C) as an employee serving on only a temporary basis in case 19 of fire, storm, snow, earthquake, flood, or similar emergency; or 20 (D) as an election official or election worker if the amount of 21 remuneration received by the individual during the calendar year for services 22 as an election official or election worker is less than $1,000; 23 * Sec. 3. AS 36.30.850(b) is amended by adding a new paragraph to read: 24 (41) a tourism marketing contract awarded under AS 44.33.125(a), a 25 tourism related contract awarded under AS 44.33.125(b) to a qualified trade association 26 with a right of first refusal, or a subcontract awarded by the qualified trade association. 27 * Sec. 4. AS 44.33.119 is repealed and reenacted to read: 28 Sec. 44.33.119. Purpose. The purpose of AS 44.33.119 - 44.33.125 is to 29 encourage the expansion and growth of the state's visitor industry for the benefit of the 30 citizens of the state. 31 * Sec. 5. AS 44.33.120(b) is repealed and reenacted to read:
01 (b) The Alaska division of tourism shall 02 (1) cooperate with organizations in the private sector for the promotion 03 and development of tourism into and within the state; 04 (2) coordinate with municipal, state, and federal agencies for the 05 development of tourism resources in the state; 06 (3) cooperate with the private sector in the planning and execution of 07 a destination tourism marketing campaign under AS 44.33.125 that is in the public 08 interest; 09 (4) promote the development of visitor industry facilities, both in the 10 public sector and the private sector, through the use of state resources as appropriate; 11 (5) plan and advocate for tourism and tourism development in 12 coordination with the private sector, municipalities, state, and federal agencies; 13 (6) administer and evaluate the tourism marketing contract program 14 under AS 44.33.125; and 15 (7) administer visitor information centers. 16 * Sec. 6. AS 44.33.120 is amended by adding a new subsection to read: 17 (d) During the term of a contract with a qualified trade association under 18 AS 44.33.125(a), the Alaska division of tourism may not execute a tourism marketing 19 campaign or program for the promotion of travel to and within the state. 20 * Sec. 7. AS 44.33 is amended by adding a new section to read: 21 Sec. 44.33.125. Tourism marketing contracts and other tourism related 22 contracts. (a) Subject to appropriations for the purpose, the Alaska division of 23 tourism shall, on or before August 1 of each year, enter into a contract with a single 24 qualified trade association for the purpose of planning and executing the state's 25 destination tourism marketing campaign. The contract may be awarded only if the 26 qualified trade association provides matching funds equal to at least 30 percent of the 27 costs of the marketing campaign described in the contract. The marketing campaign 28 must include as core activities media advertising, establishing and operating a system 29 for responding to visitor inquiries, publishing and distributing information regarding 30 vacation planning, and establishing and maintaining Internet sites that provide tourism 31 information. The marketing campaign may include other activities related to tourism
01 that the division and the qualified trade association agree to. The marketing campaign 02 may promote distinct segments of tourism, such as highway tourism, seasonal tourism, 03 ecotourism, cultural tourism, regional tourism, and rural tourism. 04 (b) A qualified trade association that has been awarded a tourism marketing 05 contract under (a) of this section has, while the contract is in effect, the right of first 06 refusal for every other tourism related contract offered by the Alaska division of 07 tourism. The qualified trade association is required to provide matching funds for a 08 contract awarded under this subsection only if matching funds are required by the 09 contract offer. If the qualified trade association refuses a contract offer, the state may 10 not award the contract to another person under substantially different terms. 11 (c) If, during the term of a contract awarded under (a) of this section, funds 12 from any source become available to the Alaska division of tourism for tourism 13 marketing activities in addition to the funds already committed under the contract, the 14 additional funds must be added to the contract, and the tourism marketing activities 15 must be performed under the contract. The division may not, however, require the 16 qualified trade association to provide matching funds in any amount for the additional 17 tourism marketing activities. 18 (d) The marketing campaign conducted under a tourism marketing contract 19 awarded under (a) of this section must be directed by a group within the qualified 20 trade association that is broadly representative of the various sectors of the visitor 21 industry in the state and whose members are 22 (1) involved in a visitor industry business and have training in tourism 23 marketing; or 24 (2) officers or senior staff members of a state agency, a local 25 government, or a nonprofit enterprise established to promote the visitor industry. 26 (e) Materials produced and marketing information and tourism related data 27 generated by the qualified trade association under a contract awarded under (a) or (b) 28 of this section are the joint property of the qualified trade association and the Alaska 29 division of tourism. However, the qualified trade association may sell or lease the 30 materials, information, and data. The qualified trade association retains all revenue 31 generated by the association under the contract. If a qualified trade association
01 provides the right to use a mailing list generated under the contract, the list must be 02 made available to every person at the same price, except that a person who is not a 03 participant in the qualified trade association's marketing program may be charged an 04 additional amount based on the amount of the qualified trade association's participation 05 fee attributable to a participant's right of access to mailing lists. The qualified trade 06 association may restrict the right of a person to use materials, information, or data 07 generated under a contract awarded under (a) or (b) of this section and may limit the 08 use or sale to other persons of the materials, information, or data. 09 (f) A qualified trade association shall provide, on request, to the Alaska 10 division of tourism materials produced and marketing information and tourism related 11 data generated by the qualified trade association under a contract awarded under (a) 12 or (b) of this section. The materials, information, and data provided to the division 13 under this subsection are not public records under AS 09.25.100 - 09.25.220. 14 (g) A qualified trade association may not use money from a contract awarded 15 under (a) or (b) of this section 16 (1) to lobby a municipality or an agency of a municipality or to lobby 17 the state or an agency of the state, as those terms are defined in AS 44.99.030(b); 18 (2) to raise funds that will be used to lobby a municipality or an agency 19 of a municipality or to lobby the state or an agency of the state, as those terms are 20 defined in AS 44.99.030(b); or 21 (3) for administrative or overhead costs that directly support any effort 22 to lobby a municipality or an agency of a municipality or to lobby the state or an 23 agency of the state, as those terms are defined in AS 44.99.030(b). 24 (h) In this section, "qualified trade association" means a private, nonprofit 25 organization whose primary purposes include the promotion of tourism within the state 26 and encouraging tourists to visit the state and that has a statewide membership 27 consisting of representatives of all major sectors of the visitor industry, including 28 hotels, airlines, cruise lines, wholesale and retail travel agencies, visitor attractions, and 29 convention and visitors bureaus. 30 * Sec. 8. AS 44.33.125(a) is amended to read: 31 (a) Subject to appropriations for the purpose, the Alaska division of tourism
01 shall, on or before August 1 of each year, enter into a contract with a single qualified 02 trade association for the purpose of planning and executing the state's destination 03 tourism marketing campaign. The contract may be awarded only if the qualified trade 04 association provides matching funds equal to at least 60 [30] percent of the costs of 05 the marketing campaign described in the contract. The marketing campaign must 06 include as core activities media advertising, establishing and operating a system for 07 responding to visitor inquiries, publishing and distributing information regarding 08 vacation planning, and establishing and maintaining Internet sites that provide tourism 09 information. The marketing campaign may include other activities related to tourism 10 that the division and the qualified trade association agree to. The marketing campaign 11 may promote distinct segments of tourism, such as highway tourism, seasonal tourism, 12 ecotourism, cultural tourism, regional tourism, and rural tourism. 13 * Sec. 9. AS 39.25.110(27); AS 39.50.200(a)(8)(G), 39.50.200(b)(49); AS 44.33.135, 14 44.33.700, 44.33.705, 44.33.710, 44.33.715, 44.33.720, 44.33.723, 44.33.725, 44.33.727, 15 44.33.730, 44.33.733, 44.33.735; AS 44.66.010(a)(15); and AS 44.99.030(a)(14) are repealed. 16 * Sec. 10. Sections 1 - 7 and 9 of this Act take effect July 1, 2000. 17 * Sec. 11. Section 8 of this Act takes effect July 1, 2002.