SCS CSHB 420(L&C): "An Act relating to tourism marketing contracts; and providing for an effective date."
00SENATE CS FOR CS FOR HOUSE BILL NO. 420(L&C) 01 "An Act relating to tourism marketing contracts; and providing for an effective 02 date." 03 BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF ALASKA: 04 * Section 1. AS 44.33.125(a), as enacted in sec. 7, ch. 29, SLA 1999, is amended to read: 05 (a) Subject to appropriations for the purpose, the Department of Community 06 and Economic Development shall, on or before April [AUGUST] 1 of each fiscal 07 year, contract with a single qualified trade association for the purpose of planning and 08 executing a destination tourism marketing campaign during the next fiscal year . The 09 contract may be awarded only if the qualified trade association provides matching 10 funds equal to at least 30 percent of the costs of the marketing campaign described in 11 the contract. The marketing campaign may promote distinct segments of tourism, such 12 as highway tourism, seasonal tourism, ecotourism, cultural tourism, regional tourism, 13 and rural tourism. Before the contract is executed, the marketing campaign plan must 14 be approved by the department.
01 * Sec. 2. AS 44.33.125(a), as amended in sec. 8, ch. 29, SLA 1999, is amended to read: 02 (a) Subject to appropriations for the purpose, the Department of Community 03 and Economic Development shall, on or before April [AUGUST] 1 of each fiscal 04 year, contract with a single qualified trade association for the purpose of planning and 05 executing a destination tourism marketing campaign during the next fiscal year . The 06 contract may be awarded only if the qualified trade association provides matching 07 funds equal to at least 60 percent of the costs of the marketing campaign described in 08 the contract. The marketing campaign may promote distinct segments of tourism, such 09 as highway tourism, seasonal tourism, ecotourism, cultural tourism, regional tourism, 10 and rural tourism. Before executing the contract, the marketing campaign plan must 11 be approved by the department. 12 * Sec. 3. The uncodified law of the State of Alaska is amended by adding a new section 13 to read: 14 TRANSITION. To carry out the purposes of ch. 29, SLA 1999, and subject to 15 appropriations for the purpose, the Department of Community and Economic Development 16 shall, on or before May 1, 2000, identify essential components for a destination tourism 17 marketing campaign for fiscal year 2001. A component may not be included in the campaign 18 that was not included in a campaign conducted during fiscal year 1998, 1999, or 2000. A 19 qualified trade association must respond by delivering its destination tourism marketing 20 campaign plan to the department by June 15, 2000. The plan must contain a similar level of 21 detail as is contained in the "Alaska Division of Tourism Action Plan for FY 2000, August 22 1999." By July 1, 2000, the department shall enter into a contract with a single qualified trade 23 association for the purpose of planning and executing a destination tourism marketing 24 campaign for fiscal year 2001. 25 * Sec. 4. Section 1 of this Act takes effect July 1, 2000. 26 * Sec. 5. Section 2 of this Act takes effect July 1, 2002. 27 * Sec. 6. Section 3 of this Act takes effect immediately under AS 01.10.070(c).